One common characteristic about small-to-medium sized businesses is that they’re often stretched thin. When your company is pulled every which way, certain aspects of it begin to suffer. One area that should never suffer is customer service. Managed IT service can make things easier on your staff so they can focus on what’s important, like better serving your clients.
If your SMB is growing, you probably have a computer network that’s experiencing growing pains. If these technology pains and challenges aren’t addressed and maintained, they will only get worse and spread across your system. If you don’t have a dedicated staff member to oversee these technology needs, then by default, the responsibility will fall on the shoulders of your staff using the technology that don’t likely specialize in it, or worse, you.
When people on your sales team are managing network security, or your marketing staff is overseeing your IP communications, then two things will happen:
- Their job performance will suffer.
- They will do a poor job managing your company’s technology.
As a business owner, you may think that a move like this is the way to go because it will save you money, but when looking at the big picture, it will cause other areas of your business model to suffer, which in turn, will hinder growth and cost you much more in the long run.
Laurie McCabe, vice president of small and medium-sized business insights and solutions for the research firm AMI-Partners, explains this to InformationWeek: “A lot of small businesses think it’s cheaper to do everything themselves, but employees can get overloaded, and they may not be in a good mood when interacting with your customers.”
McCabe goes on to make a point that should make every DIY business owner reconsider their ways: “And if you’re not doing a good job at something, your competition probably is.” Translation, if your team is too bogged down with technical responsibilities that they can’t focus on providing your clients with outstanding customer service, then your clients will eventually interact with your competitors that have the ability to better serve their needs.
By outsourcing your company’s IT needs to CTN Solutions, we’re able to remotely take care of IT maintenances, network security, and more, so that your team doesn’t have to. This will allow them to focus on what’s important, doing exactly what you hired them to do, and doing it well. When your staff is able to reach their full potential and provide your customers outstanding service, your business will soar because it won’t be tied down by technology problems.
To optimize your company’s technology so that it will meet the unique needs of your business, give CTN Solutions a call at (610) 828- 5500.